branded flyers & social media
As the current Marketing Brand Manager for the Communications Unit of Residence Education and Housing Services at Michigan State University, my role involves designing print and digital materials, such as signage for residence halls, flyers for faculty and staff members, event flyers on behalf of Live On Campus Crew, and informational social media stories.
mock brand project: Turtle roll surfing company
I created a mock surfing company that focuses its efforts on sea turtle conservation. Complete with logos, a welcome guide, mockup merchandise, and a kids' camp flyer, my goal for this project was to have cohesive branding materials for different marketing platforms. These materials would highlight the uniqueness and multimodal efforts of the company while marketing the organization effectively.
primary logo
primary logo
primary logo
primary logo
secondary logo
brand guide
I had the opportunity to create an official brand guide for the Delta chapter of Zeta Sigma Chi Multicultural Sorority, inc. at Michigan State University. Pages include rules on logo and color palette usage as well as typography for social media posts.
publication design project: "cambiando nuestra cultura"
Spanish-language publication design detailing Latino music artist Bad Bunny's influence on the music genre of Reggaeton, sexuality, and gender.
