branded content
As the current Marketing Brand Manager for the Communications Unit of Residence Education and Housing Services at Michigan State University, I have experienced requests to design print and digital materials, such as signage for residence halls, flyers for departmental events or events on behalf of Live On Campus Crew, swag items, and social graphics.
FLYERS
Employee Resource Group flyer
Student Activism event flyer
Student survey flyer
SIGNAGE
FORMS
SOCIAL GRAPHICS
instagram story
instagram story
Mental Health resources instagram story
RVSM resources instagram story
SWAG ITEMS
mock brand project: Turtle roll surfing company
I created a mock surfing company that focuses its efforts on sea turtle conservation. Complete with logos, a welcome guide, mockup merchandise, and a kids' camp flyer, my goal for this project was to have cohesive branding materials for different marketing platforms. These materials would highlight the uniqueness and multimodal efforts of the company while marketing the organization effectively.
primary logo
primary logo
primary logo
primary logo
secondary logo
brand guide
I had the opportunity to create an official brand guide for the Delta chapter of Zeta Sigma Chi Multicultural Sorority, inc. at Michigan State University. Pages include rules on logo and color palette usage as well as typography for social media posts.
publication design project: "cambiando nuestra cultura"
Spanish-language publication design detailing Latino music artist Bad Bunny's influence on the music genre of Reggaeton, sexuality, and gender.
